In December, dozens of companies from #22community faced the mirror of their own strategies. We all confronted the fact that good strategy requires difficult choices.
The key observation from watching dozens of leaders? The more "great ideas" you try to implement simultaneously, the more their potential becomes diluted.
During yesterday's strategic workshop at Huqiao 琥桥 with Wojtek and John, we had to face our own dose of strategic pain.
The most painful choice? Abandoning the "two-way bridge" concept, which meant supplementing our offer with promotion of Chinese games in the West:
- despite the market exploding right now,
- despite having all the necessary competencies,
- despite... well, despite everything.
This plan will wait at least six months, and we're focusing on sharpening how we deliver value to clients worldwide today:
- More precisely and currently defining our advantages.
- Refreshing our marketing arsenal, which has fallen behind our company's development.
- Engaging the team in understanding our current position to actually break the status quo, not just during one inspiring workshop.
Interestingly, Huqiao 琥桥 operates exactly at the intersection of two future arenas according to McKinsey: #DigitalAdvertising and #Gaming. But it's precisely this narrowing of focus that allows us to better utilize this potential.
In #22community, we often repeat: the best strategy isn't created by adding possibilities, but through bold cuts. And with the same pain as you, I practice what I preach.
What about you? When was the last time you made a strategic choice that initially seemed painful but proved to be right in the long term?
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