Every platform starts with pioneers who are observed by a dynamically growing audience. But when current viewers break through and become creators, suddenly...
"Platforms are cutting us!" "You have to pay for reach!"
Stop.
Nothing like that is happening. The ratio of time spent on the platform to the amount of content being published has simply changed.
So far, it's not #AI that pollutes the internet (I remind you that AI has no will of its own).
- Even where we generate product descriptions at Automation House, they are cheaper and more user-friendly than previous ones.
- Even where content for heavy #B2B is created from technical documentation in seconds, it's more interesting than those from engineers with the "curse of knowledge."
- Finally, the results of my posts prepared with AI assistants show an advantage over those who "hack" reach.
How is this possible?
As the owner of several companies, I can rarely afford a "creative block." For each potential obstacle, I have a dedicated AI assistant:
- for formulating theses,
- for creating research documents,
- for preparing content drafts,
- for editing my posts.
They rely on my guidelines and sample texts, but above all, on my intellectual contribution.
Instead of looking for "trending topics," "trending music," "trending formats," I express my opinion, often contrarian and in a way that stimulates the reader to think.
Do I claim these are more concrete posts than most of what I read here from AI opponents? Yes.
Were the Meta bot comments (ptui!) I saw better than many non-bot comments on LinkedIn? Yes. - "Blazing trails in my new CEO Tigers position"
- "Congratulations, Frank B.!"
Even if you're an opponent of an internet dominated by AI, you're probably already tapping your knee to AI-created music on Spotify, or using searches developed by Perplexity.
Resistance is futile because the billions of dollars pumped into the system are just starting to work and expect ROI.
However controversial it may be, I would prefer a portal where only passport-verified people can create or comment. That's much better than checks on whether we used AI. It would be easy to hide low-quality authors forever who think that publishing new generalities daily hacks the algorithm.
Meanwhile, let the world burn.
PS: Ceterum censeo Meta esse delendam
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